Artistic Movements

From the emergence and its earliest manifestations, advertising has sought and has been nourished from different disciplines who have enriched it in terms of resources used, ideologies, and forms of expression. These include demonstrations and artistic movements, whose resources and elements have endowed it of valid tools to more efficiently communicate advertising messages. Between contemporary artistic movements that feed advertising, stands out the Pop Art, a stream that directly links art with mass communication and whose term is used to designate the artistic manifestations based on popular culture that arise in urban areas more industrialized societies. POP artists use as means of expression realistic figuration, through which embody a theme coming from mass culture, characterized by the use of images broadcast by the media of communication. Pop Art is a movement that arises against one of the pillars of the advertising: consumer society; and that is distinguished by its ambiguities: take the essence of advertising, its form and up to their means to achieve an unexpected level of exposure to an artistic manifestation. Pop says that critical to achieve its objectives: making advertising aspects which did not share and reuse them to create their own messages, returning it as a new and innovative product. Practically instant is identification of resources of pop in ads in the 2000s and determine which of these still influencing advertising, and although most have been changed or mutated over time, they remain effective tools when communicating messages. The importance of this feature for advertising, lies in the fact demonstrate how this activity can identify and take resources from different disciplines, including artistic movements, to enrich their messages, how the advertising feeds from certain activities that apparently, and a vague look anything It has to do with it, and however, these activities as expressions of a society, are your voice they must be heard by communicators when it comes to tailor their messages, since it is society itself where we extract these resources to who will be returned to you, which guarantees us, but the effectiveness, unless the catchment of the message and the fact that people and the same media focus on it. Equally important is this research for the society that inspires it, those who will understand how advertising, an activity linked to consumption and the mass media, can be influenced with manifestations that even in some cases oppose it. And how these resources enrich the messages and make them more interesting for receivers, and as they are seduced by messages that even when seem casual and superficial have been investigated, and extracted from the same society that receives them.