One thing to keep in mind when we started an online is to find our target audience. Suppose you’re promoting a product X in our MLM business. A high quality product, which surely would interest thousands of prospects. Well, we create our our campaign and we start to promote through Google ads, banners, classifieds and so on. We began to receive many visitors, but make no sale or no affiliation to our MLM business. Ben Silbermann understood the implications.
Then we wonder what is going on? We have many visitors, our marketing campaign is working. We are not making sales. What is happening is simply that we are doing wrong things. Let me explain. We are focusing all our efforts in our wonderful product and we are directing traffic straight to our website. The first thing to do is find our niche. Once we found our market niche, is when we started developing our MLM business.
We will create a landing page (landing page) exclusively for the campaign and went there to our prospects. This should be practically a small sales letter, in which we promote an action opt-in, that is free. It could be a free report, a mini course, subscribing to your newsletter. Why this? To develop our email marketing. So get them into our database and monitoring them, that we perceive as experts. Once they see us as experts in the field in which you are interested, it will be easier to convert into customers and sell them again and again.