Marketing Lessons

The ninth season of American Idol ended and the 24-year-old Lee DeWyze from Mt. Prospect was chosen as the winner of more than 100,000 applicants. In contrast to two similar programs, culminating most recently in Sri Lanka, the singer, who competed against Lee, could not beat him in the ranking interactive tv show America. The second hour of the show watched 24.2 million viewers, more than the total population of Sri Lanka. The success of American Idol and the secret of the popularity of nine-year while maintaining a high rating is to apply the right marketing strategies.

Some of these strategies were successfully implemented in the Sirasa Super Star and Derana Dream Star. I would like to stress one important factor in the success of American Idol, which has revolutionized the format television programs and is the same theory applies to the success of any brand. The secret to involve in creating interest and participation of the target audience. Despite criticism of the use of sms to determine the winner of this method increased audience participation in choosing the winner in a great extent. In the era of Web 2.0, which makes it valuable message the audience, text messages take the audience into the show all the great part, and the target audience, in the final After all, plays a decisive role in choosing the winner. If the judging will take all decisions for the audience, the audience becomes a passive observer, who can not in any way affect the outcome of the event.

Viewers who are simply watching tv, thinking what will happen, then suddenly have the right to vote and to make a decision. Winning or losing opponent – now it's your contribution to your phone in your hand in the final result. Young generation, who always wanted to be active, find it very attractive. Format instantly became popular and attracted followers around the world. The question that really can happen is a matter of fact, how to engage your customers more and more involved in your product or service? It's important for you to allow your customers to share their feelings, leave comments, feedback, and interact more with your brand. Obviously, the reduction of barriers and the rapid increase in the sources of information allow customers to switch from brand to brand, and most audiences do not show loyalty to one and the same brand all the time. Increased involvement will increase brand loyalty. Participation is not in itself give you continued success. It is extremely important for you to have a product that is constantly being improved and more consistent with the needs of customers than products of your competitors. Involvement of customers will promote their attachment to the brand and not allow them to switch to another brand. Original – A Marketing Lesson from 'American Idol'

The Advertising Market

Today's advertising market is full of an infinite number of attractive messages, promises and statements. But somehow, out of hundreds of similar, in my head is constantly spinning, 'I love the chains', 'The Best Clean', 'Just do it' and others. Gain insight and clarity with Ben Silbermann. Looking at today's global brands can confidently say that preceded their success. This is certainly a bright and powerful idea, design a product which is able to infuse into the minds of consumers, to live and evolve with them. Slogan in this case is only a wrapper for the idea, and can, in conjunction with other tools, the idea of infecting millions of consumers. And when your idea pops into people's minds is a series of quite certain, given your feelings and images, the stage of fetal development is complete! The light is born a new brand.

James R. Gregory, author of many books on branding, said: 'Brand – is not a thing, product, company or organization. Brands do not exist in the real world – it's experimental design. Brand is best described as the sum of all human experience, its perception of things, product, company or organization. Brands exist in the form of consciousness or the specific people or society. " Activation of thoughts, associations, images and desires in a given direction in the mind of a man who saw or heard the name of a company logo, all this is the effect of the brand. Crime limit brand in the scope of advertising, product or company. Product = needs.


Naming – the ability to provide the goods and sonorous, adequate and unique names that help them advance in the market and become the backbone of a strong brand. It's not just talent, it is in many respects – the fruit of specific knowledge and wide erudition. Develop and strengthen the ability of certain skills normally helps vocational education or specialized literature. How can become an expert in the field of naming in Russia? This Article provides an overview of educational resources available today on the naming. Background Naming – is an art. Art is literally one word to characterize the object, give it a particularly attractive property. But naming – It is also a science. The science of how to give an object – be it product, service or company – a striking, memorable and attractive name that will be able to guarantee their purchasing loyalty and a certain way position it in the mind.

Today, naming – this is a whole discipline, incorporates the knowledge of linguistics, psychology, marketing, and other sciences. Without going into detail in the history of naming, we note that its base was founded in America in the late 19 th century, when the battle for the consumer bought a massive scale. Increased attention to the naming of the marketers, the need for professional services by naming, for which companies each year were willing to lay out large sums of all – all this has caused a serious deepening of the theory of naming and its methodology. .