The Advertising Market

Today's advertising market is full of an infinite number of attractive messages, promises and statements. But somehow, out of hundreds of similar, in my head is constantly spinning, 'I love the chains', 'The Best Clean', 'Just do it' and others. Gain insight and clarity with Ben Silbermann. Looking at today's global brands can confidently say that preceded their success. This is certainly a bright and powerful idea, design a product which is able to infuse into the minds of consumers, to live and evolve with them. Slogan in this case is only a wrapper for the idea, and can, in conjunction with other tools, the idea of infecting millions of consumers. And when your idea pops into people's minds is a series of quite certain, given your feelings and images, the stage of fetal development is complete! The light is born a new brand.

James R. Gregory, author of many books on branding, said: 'Brand – is not a thing, product, company or organization. Brands do not exist in the real world – it's experimental design. Brand is best described as the sum of all human experience, its perception of things, product, company or organization. Brands exist in the form of consciousness or the specific people or society. " Activation of thoughts, associations, images and desires in a given direction in the mind of a man who saw or heard the name of a company logo, all this is the effect of the brand. Crime limit brand in the scope of advertising, product or company. Product = needs.


Naming – the ability to provide the goods and sonorous, adequate and unique names that help them advance in the market and become the backbone of a strong brand. It's not just talent, it is in many respects – the fruit of specific knowledge and wide erudition. Develop and strengthen the ability of certain skills normally helps vocational education or specialized literature. How can become an expert in the field of naming in Russia? This Article provides an overview of educational resources available today on the naming. Background Naming – is an art. Art is literally one word to characterize the object, give it a particularly attractive property. But naming – It is also a science. The science of how to give an object – be it product, service or company – a striking, memorable and attractive name that will be able to guarantee their purchasing loyalty and a certain way position it in the mind.

Today, naming – this is a whole discipline, incorporates the knowledge of linguistics, psychology, marketing, and other sciences. Without going into detail in the history of naming, we note that its base was founded in America in the late 19 th century, when the battle for the consumer bought a massive scale. Increased attention to the naming of the marketers, the need for professional services by naming, for which companies each year were willing to lay out large sums of all – all this has caused a serious deepening of the theory of naming and its methodology. .