Thus, offering visitors online stores operational, timely and detailed information about products, ROS.UA on the one hand to help them make the right choice of product, on the other – greatly reduces the cost of the vendor to report this information to the end user. All of this stimulate sales and promotes e-commerce market in Ukraine. POS.UA provides a unique opportunity to influence the decision of online buyers directly before you buy – says the project manager Sergey Sahatsky – advertisements are placed only on those areas where you can buy the advertised product and shows the category of permanent members, whose attention is difficult to draw in other ways. " This underlines and marketing manager for the corporation PENTAR, the exclusive distributor of PENTAX photographic telescopes and MEADE in the CIS countries, Vitaly Glushenko, calling the important advantage of the service to work optimally with focused target audiences. "This is in contrast to conventional banner ads. In the online shop people come to buy, but do not read or entertain, as a site where you would normally put banners. Thus, we immediately is a stream of customers, which is forwarded to our products through design of POS, as in a regular store, "- said V.
Glushchenko. Among the benefits of the project – a broad reach. Today, attendance at trade Internet sites of more than 500 thousand visitors per day. This coverage is equivalent to the simultaneous advertising in 500 big off-line supermarket, which is not comparable to the cost vendors. Already the network involved dozens of the largest online stores in Ukraine and hundreds of small and medium-sized trading floors. According to the Head of Department of Retail and Technology companies GFK Ukraine Andrew Svirsky, the number actually working online shops to sell vehicles in 2010 totaled 522 stores, it is 46% more than in 2009 (357 stores). Among the trends he also noted the growing interest in such an unusual group of products for sale through Internet, as large and small household appliances. "Choosing a running online stores for placement of POS-materials, we help online stores and official suppliers as quickly as possible to establish contact with each other – stressed S.
Sahatsky. – Thus, the selection of online stores expanding, improving the quality of their work, and with it the confidence of customers. What is another significant factor in the growth market e-retail. " For further information please contact: Anna Torosh, a spokesman for ROS.UA E-mail: Tel. 0 (44) 503 00 13