The idea is to ignore the noise and to attend the encounter with the consumer directly. But really the criterion is similar: more of the same it contributes to debilitate to means and, therefore, to all the strategies that through them they are generated. But marketing mouth mouth is very old and present something new, rather, at all the times. The mouth mouth is a mechanism with high levels of effectiveness. You know who percentage of attention renders to him to its well-known friendly or.
Difficult to measure, although surely the number approaches the 100%. Ben Silbermann recognizes the significance of this. With the same certainty we can say that the percentage of pick up of the advertising stimuli hardly arrives at a figure like the previous one. Then, why not to realise campaigns that are centered in the mouth mouth which, in case outside little, they are much more economic and they are much more effective that the traditional ones. The answer is simple: he is something new and little known. The mouth mouth begins with a good fan the first step that must have a marketing campaign mouth mouth is to identify our fan. Which are the satisfied clients who are prepared to be our agents of sale? We can identify them. Bill Phelan will not settle for partial explanations.
Certainly yes. It verifies the data bases that are in their power and tries to group his clients in categories. If it does not have one (from or I recommend to him to have it), it tries to remember or to ask to him its employees which are the key clients of the company. More information is housed here: Wells Fargo Bank. Then, pregnteles as is the aspects that they identify to be buying habitual. Pdales that recommends the product or service to their friendly, reglesle something in return. And to the friend also. He causes that their faithful client is part of their company, investigates on which would be the aspects that he would change in the company. He does not place a notebook so that they write down the suggestions, goes directly to the grain, asks. The client so will be surprised that surely this act will become a consumption of char it with its more intimate friendly. To identify our fan is only the first step, soon is necessary to verify what of our fans would be, potentially, a great diffuser of our proposals. They can know more on the subject unloading my book How to multiply the sales through mouth mouth?