Sales of goods over the Internet are mostly conducted either in shops or on internet auction sites. It is considered that online stores are used for commercial trade with a view to generating income, and Internet auctions are intended for private sales to get rid of unnecessary things. In general, it is true. The structure of the online store provides the seller the opportunity of sales of commodities at a given range in almost any quantity. Description and price from an online store is usually not to a single instance, but to the party. The structure of the online auction aimed at the general case sale is not consignment, and single copies. Accordingly, the description of the product and its price on the internet auction site apply to a single instance, but not to the consignment. Trade online store and an online auction is not involves direct contact with the seller and the buyer the goods. Therefore, the success of e-commerce depends solely on one factor – the degree of trust the buyer to the seller. Degree of trust is formed the presence of independent reviews have already taken place customers (rating) on the online auction site or the information supporting the case with e-shop (there is a legal and physical address, trade brand, advertising shares, etc.). Obviously, using an online store for the seller, an individual becomes almost impossible due to the absence of the above information support. Can the seller, individuals organize commercial trade in Internet auctions? You can! To do this, follow these rules. As you are – beginner Internet-seller, your primary goal – to get a positive rating on online auction, which will provide the necessary degree of consumer confidence. Rating is determined by positive and negative reviews of your customers. The more positive reviews, the higher your rating on the online auction site, and vice versa. It is clear that the presence of a negative rating of one, and nothing you buy will not. The purchase and subsequent fielding of the goods on the online auction must be guided by the following Rule: – Cost of goods offered for online auction depends on the size of your rating. As long as your rating is low, buy and expose the product with minimal cost. It makes no sense to buy expensive position, they still will not be sold, you're just wrong to freeze their already small at first working capital. As you increase your rankings add products with higher value. In determining trade margins should be guided by the rule: – retail margin should be the minimum acceptable in terms of economic feasibility. Therefore, the increase in income should be sought not through increase in trading margins, but only by expanding the product range and increase the number of sales (turnover). The structure of the online auction is focused on selling individual copies of the product. Therefore, the main effort (and capital) should be directed not to increase the inventory (lot) on selected items, and to maximize the range of products (number of lots). Since the sale of goods on online auction site in general does not provide direct contact with the buyer by the seller, payment for goods carried through the various payment systems, and to deliver goods to the buyer uses different organization-carriers, mainly postal service.