Traditional Marketing

The reputation is, opinion consideration has someone or something or prestige or esteem in which are taken someone or something. According to the IAB Spain Commission, online reputation is a reflection of the prestige or esteem of a person or brand on the Internet. Brand, which can be generated through advertising media, unlike reputation is not under the absolute control of the subject or the organisation, that other people also made when they talk and give their views. The same organization is that recommends companies, not to do online, they would not do in traditional marketing. To know or control the actions of the traditional marketing of a brand or a company, are controlled, mainly, the sources of advertising: media, television to control the actions of Internet marketing, is virtually indispensable to control the advertising on major search engines, as well as social networks. Marketing on the Internet: search engines. The search engines tend to be basic tools of search of information by Internet users, and whose early position constitute a reference point for the leadership of a brand in a given sector. They are the means through which, thanks to universal search, you can find all the references that are on the network about a company.

And not only in cases of specific searches of the brand, but in searches for terms related to your activity or field of action. Internet Marketing: social networks. The work of presence within the following platforms is essential for controlling what is what is published in these and, subsequently, what is indexed by search engines. Below are some of the main platforms: Facebook, Tuenti, MySpace, Hi5, Sonic, or Linkedin. For example, in the case of Facebook and Tuenti allows the creation of pages through which you can manage the communication of a mark/product and person, and these they are easily indexed and positioned by the search engines. It is necessary to remember that any activity of reputation (traditional, well online), has to be ethics.

The activities of reputation should not (and can) hide deceit or defective products; You can not unjustifiably damage the reputation of competitors or provide misleading information about them. We must prevent the creation of false identities to improve our image, transparency and honesty must govern our activities. It is equally ethical to highlight the positive aspects of our products and mention our advantages over the competition. Censorship of negative comments in the channels that we manage should not practice.