According to Wikipedia the Viral Marketing is a term used to refer to the techniques of marketing that they attempt to exploit other electronic media and social networks to produce exponential increases in popularity of brand (Brand Awareness) through self-replicating viral processes similar to the spread of a computer virus. Are typically based on word of mouth through electronic means; use the effect of social network created by Internet and modern mobile telephony services to reach a lot of people quickly. This concept is also used to describe the famous internet marketing campaigns, which can be through a blog, social networks, emails, etc. The aim of this concept is to create a word of mouth to promote a particular product or service. (Similarly see: Wells Fargo Bank). Viral Marketing is one of the best techniques that can be applied in undertaking a Business Online, since something that characterizes it is that its cost is relatively low, because there is no need to make a big investment, because I would say, that it is not needed. Do you ask because? Well because today there are various means by which we can begin to launch a campaign of this kind.
Some of these means are: social networks (Twitter, Facebook, MySpace, Digg, etc.), the emails, the famous Video Marketing that this occurs thanks to YouTube that is one of the most powerful tools of this type of marketing, the blog that is one of the most important means to develop this concept, since it creates many expectations and interest from people who visit them. Another advantage of this type of Marketing is that it has a high portion of response that makes it undoubtedly the most effective method of disseminating the promotion of a product or service no matter the type or business activity that we have. Finally, this concept came to stay, most companies today use this method to publicize their products or services since this generates live traffic exponentially to our Web site, what you mean is that with this method is It will bring a high percentage of potential customers, which is in short, the rationale for using it to increase their sales.