Two factors had been excellent in the definition of the subject of this inquiry: the direct contact with a wooden industry of improvement, located in the urban perimeter and the ambient responsibility that must permear the business-oriented action of the entrepreneur. Wait to contribute with the companies of the lumber branch, with orientaes directed toward the control of wastefulnesses and with the improvement of the quality of the work environment toward the employees in its functions. The question that if evidences as investigativo north is: How the lumber industry has accomplished its process of management front to the echo parameters efficiency, the statute of the city and the security of the worker? The environment comes suffering to exhausting intervention provoked for the industries from general way, whose dejections poluem the land in such a way, with waters and air. To become these competitive industries in the market, taking care of to the demands inside of a support standard constitutes a great challenge, that justified the accomplishment of this study. We present here two hypotheses that had guided the steps of this inquiry: Although the severities established for the ambient legislation and of the work, the companies not yet attempt against satisfactorily to the echo-efficiency requirements. The lumber industry, had to the severities of the ambient licensing for functioning, takes care of to the criteria established for the ambient legislation. To give account of the objectives considered here, we launch hand of the methodology of bibliographical research, research of field through comment in I lease and structuralized and half-structuralized interviews.
One is about a work of descriptive exploratrio level. 2 THEORETICAL REFERENCIAL the process of implantation of the model of sustainable development have slowly transformed the profile of the companies. Twenty years after the spreading of the Brundtand Report, in 1987, when the lines had been conceived masters of the new model, part of the enterprise sector consolidated its position, to the side of the governmental institutions and the organized civil society, as one of them pillars of this world to tripolar, whose capacity of joint comes determining the speed of the change, in a dramatical race against the time to revert the curve of the ambient degradation and the pointers of poverty in Brazil and the world.