In the implementation, the majority of the CRM projects fails. according to they say: Seklemian/Newell 75% Gartner Group 65% Meta group 65% Esteban Kolsky 55% Main Causes and Reasons of the faults in the implantation? Faults in the STRATEGY? To leave everything " in manos" of the technology. A) Connected technology to erroneous processes of the business. B) Very high investment with respect to the action. Lack of a clear definition of the objectives. Deficiencies in the administration of the change. Culture of the organization.
b) Redefinition of processes c) Support in the high management. Faults in Data and Problemas of integration. Little use of the analytical CRM. Lack of passion and commitment. Gartner Group, makes east Approach of value: " You do not try a great revolution. Hazlo step by step. It begins where you can obtain fast gains, where you can show an express ROI, and you will secure green light for following fase" Bindi Bhullar says that " We think that everybody in the organization from the secretaries to the direction must have its tie remuneration, somehow, to the satisfaction of the client.
That will help to bring changes of attitude towards the deal with the clients more rpidamente." It follows these steps and it will be successful: To understand the client? To convince to the high management. To involve to the financier. To invest to the disciplines of the CRM, generating rents before value. To generate the culture. To establish a striking power? To initiate with the small thing, making it extend until the great goals. If you or your company have interest in knowing more on the subject, or having the elements that allow him to make right decisions in the handling from the management of their clients, it does not doubt in consulting to us, making Click Here original Author and source of the article.