Participate in innovative ideas as a Microinvestor on the success of young and sustainable companies require a solid financing. Mashup finance is committed to the goal, to assist founder and entrepreneur in the difficult task of financing their sustainable business idea and the opportunity to provide at the same time interested investors (in particular Kleinivestoren), to participate in the good ideas and viable business models. Mashup finance portal for sustainable business ideas is the first German Crowdfunding. Croudsourcing and Crowdfunding are distinct thoughts, where major expenses are made through many small contributions through the Web 2.0 and social networks. This concept is implemented at mashup finance in the form of Crowdinvesting. Crowdinvesting helps entrepreneurs raising capital on one side.
On the other side, investors can participate in the form of an investment to the innovative and sustainable business models. Is this not the short term, mashup finance Exit-oriented investment in the focus, but a medium to long-term investment in the form of profit sharing. The participation takes as mezzanine capital via profit-sharing certificates. Mashup finance would like to promote further local investment, supported with a direct participation of small businesses in their own region. In particular the globalization has led to an extreme networking, always more often makes it difficult for investors, to understand exactly in ultimately will be invested.
For example, it is difficult enough to understand the (quite successfully) business model of by McDonalds. But also here to invest in more than 100 countries in a complex hybrid of an operator – franchising model and the associated global Liferantenbeziehungen. What is however behind a secured currency, synthetic index certificate on a dividend strategy part of the Dow Jones industrial index average index hides can probably also as a long-time expert still only approximate recorded. For mashup finance, you can use small investment amount gene from 100 directly on the success of individual small businesses participate in. Due to the size (or better the smallness) of their respective companies and lack diversification of individual business models these systems with a higher risk and sllten only make up a small admixture of an investment portfolio. Currently funded mashup finance the Munich distillers. The Munich distillers are Munich’s first liquor factory and now financed through Crowdfunding. The product of Munich of distillers range from producing spirits rarities (also contract manufacturing for bars, restaurants, Delicatessen dealers, etc.) about burn rates to tasting of specialties.