Northeast Bavaria

GPK/furniture has disproportionately benefited from the upswing in the industry GPK/furniture has disproportionately benefited from the economic high since 2010. The strength of buoyancy impressed very, because at such high by nearly eight percent, also the older insiders in the industry can remember hardly. Total consumers spent 2010 over 5.9 billion to GPK and furniture, 72,20 euros per capita. A year ago, still no speech could be one such positive scenario. Also the recovery quality is good: the domestic production made a strong contribution to growth almost in lockstep with the import: the production could grow by 13.5 percent in 2009/10 and has thus surpassed the already strong import increase of 12.4 percent.

From the structure of the individual trends out, domestic demand proves to be as the clock of the recovery. So, the dealer feel that respect consumers back less on the price, as is always the case in times of ordinary economic. The theme for which is at the same time Consumers are becoming increasingly important. Thus range selection and innovation especially in the kitchen utensils for the consumption desire of consumers are ultimately responsible. The homing is the successor of the so-called cocooning remains high in the course. Less in the sense of retreat in the completely private, but rather in the sense of common cooking activities with friends or family while the stylishly covered table and accessories only provide the right ambience.

Currently many GPK products have a relationship to the past, as in the whole industry living the nostalgia in is. Many products and materials that seemed to remember, get a reprint from the manufacturers. These include untreated natural materials as well as home accessories with traces of use. Small shaped the structure of GPK and furniture at the industrial level – in the statistics is not so closely related and spread over several sectors of the economy and regional focus. Total 2009 1,194 manufacturer with a were Production volume of 3.9 billion euros involved. This value is not just considered purely quantitatively the actual economic importance of the sector. Because an economic feature with strong regional political importance is the local focus on structurally weak areas (Westerwald, Northeast Bavaria, Thuringia and Saxony, East Germany – just to name few). The distribution of GPK products and articles of household is highly fragmented: alone elf distribution channels are involved in the sales of glass, porcelain, furniture and co., where the shops but still occupy the most important position. Dominant companies are not known, certainly have a strong position in the GPK distribution also in the furniture trade some chain stores. Here are finally also the traditionally well-positioned departments of department stores and department stores to name a few, as well the from manufacturer side from operated consumer outlets. In connection with the distribution the industry employs a theme however especially. How do I connect the Internet sales with the stationary trade, and how can be used for my business social networks. Already, the furniture and GPK businesses 17% use Internet as a distribution channel. One can safely assume that it the number in a short time is rising significantly. In the study of GPK/furniture 2011 by IBH not only the commodity groups are glass, porcelain and ceramics, as well as the goods groups of of market for household subjected to a detailed analysis, but also created a long-term forecast for the main distribution channels.