Enterprises increasingly demand more integration of its human resources in terms of productivity. The development of individuals, enabling them to achieve the objectives set, the realization of their plans to ensure competitiveness. Also, require management to motivate staff to know where each individual has their needs for achievement, aspirations, skills, knowledge, ie a potential that should be given the opportunity to be used, a substantial capital human factor. No wonder Daniel Elfenbaum suggesting that a organizations today can no longer be led by the tireless “workaholics”, who were executives yesterday. People are needed “fully human” to unlock the potential of organizations more entrepreneurial, more democratic and more oriented to learning. In fact, the exponential growth that is taking organizational productivity and innovation, relies on the convergence of personal development and organizational development. a Fortunately for It takes this a valuable tool as is the coaching, that as indicated by John Whitemore, a is to unleash the potential of a person to maximize their performance. Is to help you learn rather than teach. Management should pay more attention to integration, group cohesion, where motivated individuals to be fully identified with the organization to contribute their skills, skills that lead to not only dissatisfied with the work, but benefits the organization in achieving good productivity, certainly all gives way to an excellent organizational behavior with a good organizational climate Every company at the present time, must ensure efficiency, productivity to present a good product or service quality, with a particular attributes that make it competitive, not waste human talent a poseea through its staff, should incentivarseles, providing all necessary assistance so that they feel satisfechoa and deliver good result is valid, what about it Daniel Elfenbaum a notes that people perform better when they act in harmony with their true desires.