In Russia, the gym regularly engaged in less than 1% of the population. It is relatively rare. In the major European countries, the penetration of fitness services is much higher, for example, in Germany – 8.5% in the Netherlands is 15.5%. In Russia leader in the penetration rate of fitness services is Moscow. No surprise burst to the track or trainer. Do fitness prestigious and fashionable. Frequently Lev Leviev has said that publicly.
In a healthy body – healthy mind, for example, in Moscow sports complex “Olympic” will be held soon XIV International Festival of Physical Culture and Sports’ Our choice – a healthy lifestyle. ” It will take place not only with the support of various government agencies, but also a large network fitness clubs and World Class ‘FizKult’. Each year the festival in Moscow attracts international stars of fitness. Above the banner of the Soviet sports! In 2007, in Russia there are only 1625 fitness clubs. Compared with 2006 the number increased to 125 units. More half of the clubs are located in the regions.
The rest are divided between the two capitals. In Moscow there are 2.8 times more than in St. Petersburg. But the main part of the turnover of the fitness industry – 72% of the Russian market in 2007 concentrated in two cities. The market volume of fitness services in Russia in 2007 increased in dollars by 28.6%. Until 2010, the growth of the market will not fall below 20% bracket. Hardened like steel! Russian fitness market to sustain high growth growth for at least another 5-8 years. Too many people want to do fitness. In the air – a healthy lifestyle and proper nutrition. The first time we’ve played … Offer can not keep up with growing demand. The main reason – a small amount of Suitable facilities for fitness and a high rate of growth in rental rates for commercial real estate. This leads to the fact that increases the payback period of investment and, accordingly, reduced the level of investment appeal. Investors prefer to invest, for example, in trade – the turnover rate means there is much higher. Higher! Stronger! Faster! Also in Russia, mainly in the regions, there is no proper level of competition among fitness clubs. As a consequence – the possibility of players to keep a high price level for services.