What Internet Marketing ?

Advertise online and sell products and services over the internet, this is the definition of internet marketing. This form of trade is booming, with, nowadays, millions of people making purchases online. Internet marketing started in the early 1990s. At that time, it was to describe and promote a product of a textual only. With advances in technology, Internet marketing has rapidly evolved to include photos and other graphics, to make more visual advertisements for products or services. After realizing the remarkable potential of this way of marketing, online businesses have started opening their virtual doors for business. In contrast to traditional enterprises, these online companies offer their products and services to a growing number of consumers, all connected to the Web around the world. There many forms of internet marketing.

Among them, there is the marketing articles, marketing blog, email marketing (or emailing), the search engine marketing (this requires optimizing for search engines) for banners ads, ads a pay-per-click (like Google's Adwords program) and ads by 'pop-ups. It is important to note that each of these forms catches the attention of the target market in different ways and some may be more effective than others depending on the product or service, as the target market, according to the strategy and purpose company. Among the business functions that may require the use of these different forms of marketing strategies, we find the customer service, sales, public relations, information management, and others. Internet marketing has also become an important element of any company called traditional, but the companies present only line to have defeated the entire area of retail. A good example is the marketing business-to-consumer (B2C or sale to individuals), marketing business-to-business (B2B corporate sales) and marketing peer-to-peer (P2P exchange networks and sharing between users). However, other online companies specialize in new approaches, such as online auction sites (like eBay). These are sites you can find the best price for a specific product, or you can offer your price that you set yourself. In addition to this, affiliate marketing has emerged, offering new solutions for selling online.

These firms typically receive what is called a performance bonus. Even home-based businesses flourish thanks to internet marketing. There are several advantages to the concept of internet marketing. This allows consumers to buy and do business from the comfort of their home, day and night, and any computer in the world, provided it is connected to the Internet. The companies operate with much greater efficiency with their partners. The efficiency and speed have increased significantly, while the traditional business and the sale moved to the Internet. Even the costs were considerably reduced. The most notable disadvantages of internet marketing internet connections are sometimes slow or unreliable and security of online transactions. The technology has quickly found solutions to both problems and progress has been achieved. With the help of governments, it is clear that safety and reliability of operations will continue to improve with time.