Consequently, the promotion of the site for this request can not be called effective. The same applies to such frequent queries (OT) as a "cosmetic services," "cosmetic room" "beautician", etc. On them your site will still be out of sight (which is approximately the first 30 links). Or should vbuhivat in advertising, the effectiveness of which in this case is moot. What do we do next? Go to the link "Selection of words" on the page and Yandex Consider that even asked for people who searched for "facial treatments." And see now that we have to analyze, to understand how relevant queries for us to better promote your site. Whether we Lookup on a regional basis (eg, "facial treatments Moscow"), then there will be more specific (eg "private services beautician" or "dermatologist cosmetology services"), and likely will do something, and more. List requests, which we will make, will form the basis of semantic core of our site (ie relevant, targeted requests for evaluating progress on the Internet site). To create a semantic core, above query is not enough.
To think in the right direction, we need to put yourself in a potential customer. What exactly do you offer from the services it is likely to be found in the Internet? Obviously not abstract "facial treatments" as quickly realizes that to make a choice based on this query it is unlikely. Maybe he is looking for a dedicated website? Look. "Site cosmetologists" 236 asked for, but this is does not work, because we have not a portal, a personal resource. But the "doctor beautician site" asked for 46 people. Like best? But let's think how many of these 46 really need our services, as well as simply monitor Internet, just as we are with you? Consequently, although such a request and enters the semantic kernel, but we rely mainly on it will not do. By what inquiries we are actually going to promote the site? Our main principle is to select those services for which there is high demand for target and maximum specify them.
First, let us ask what, in principle, cosmetic services are popular. The first thing that comes to head – this is the procedure of rejuvenation. We print and see that it was 252 the request. All right. But let us not forget that this phrase included in the semantic core of the site all nelenivye clinics and beauty salons. Are we prepared with them compete? If yes, then we will. And if not, what are we doing? Define a list of the procedures of rejuvenation that: a) are quite popular (OT), b) are innovative and yet not too "untwisted" on the Internet (NC), c) competitive, especially on "price – quality". To the list of requests, we have thus compose, priplyusuem and other queries that it is appropriate to promote our website. For example, the hardware techniques, author's programs, a description of cosmetic brands that you use in the workplace, etc. All his ideas "runs" through "choice of words," to examine the competitive density requests, and approve the list in the first approximation. We got exactly those queries that will promote the site. Before doing copywriting to order, ideally first thing I compose semantic core. And on the basis of a component structure of the future site, and mull literate content for it. And on the next steps that are required I will tell in the second part.