Remember that your article should not be open advertising, the biggest – is hidden advertising. Or, for example, one possible option: I sell e-course on how vkratchayshie deadlines, organize their business on the Internet to create and sell e-books. To promote your product, I wrote an article entitled "Electronic books as a means of enrichment," in which there is no word about my electronic course, but in which I described all benefits received by the author of e-books. In fact, this article is an open advertisement, but not my e-course and e-books as such. That is, I do not advertise himself selling goods, and a product that can be obtained with the help of my goods. Advertising insert in the same ad unit at the end.
In the ad unit, specify the product name, your motto or slogan, your name, address, e-mail address of your site. Article title should attract attention. No matter where you put your article, it will be located on the page are not one but at least 5-6 articles, or rather not the articles themselves, and their names and brief descriptions. That is to user from all submitted chose your article, take the choice of the title very seriously. Before you publish your article, decide on what search terms you want to find it users. Pick keywords that are on medium and low-frequency queries.
Example: u word book, ask for hundreds of thousands of users – this high-demand. u Word e-books, request Tens of thousands of users – it's mid-request. u Word creation of electronic books, requested hundreds of times – this low-frequency queries. For every 100 words of text articles, there must be 3.4 keywords. 2-3 key words in bold and paste them into links to your site, preferably on separate pages. On the next day or two (after you thought that your article is ready for 100%), once again, carefully read it, and You'll be surprised to find how much should alter and refine. Before you publish an article, for example in the free article directories: a) check your spelling; b) give read your article to your friends, relatives, listen to their opinion. ps Your article should have not only a set of keywords and a set of links to your site, but also useful information (advice, instructions, suggestions) which is able to solve the problems of certain groups people.